Quickstart Guide to Google Adwords
Go from marketing-zero to AdWords Hero in less than 60 minutes!
Want to promote your business online and drive traffic to your website? Then Google AdWords may be just the tool you need.
AdWords is instant gratification for marketing junkies, but you don't have to be a marketing guru to use it. This quickstart guide will take you from the point of signing up all the way through to managing and optimising your ads. It will show you the basics of how to get started, how to create and tune your ads, and how to measure their effectiveness. It assumes no technical knowledge: just a desire to grow your business and an interest in how AdWords can help bring new customers to your site.
-- Alistair Dowling, Creative Corporate Media
"Excellent guide. This must be the most concise I've come across"
-- Chris Burgess, SEO Workshop